The Nextgen Awards
Winner
10 years in PJB and now a legacy Accounts, helming a range of industries: FMCG, Quick Service Restaurant, FinTech, Pharma, Sports.
Invaluable role in guiding Clients and maneuvering the complexities of Globe campaigns involving multiple levels of stakeholders. Orchestrating the harmonious cooperation of 30-40 people.
Paulo champions the ASC Code of Ethics to all stakeholders, has delivered talks on the subject for Clients, including a plenary cascade for Globe that drew over 500 attendees. Considered the internal “Chief Counsel” for anything ASC-related. Razor-sharp analytical skills, proving instrumental to pulling out ASC wins despite losing odds.
Enduring passion for advertising that truly inspires. Instrumental to the agency culture being built by PJB and Publicis Groupe Philippines.
2023 wins:
A Bronze Boomerang for Burger King’s quick-witted “BarDUNKgulan” campaign, and a Gold Smarties award for Globe Prepaid that helped PJB claim Agency of the Year honors.
Seven A.D.
Finalist
Propel Manila
Finalist
Ogilvy Manila
Finalist
Dentsu Creative Philippines
Finalist