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Rules & Eligibility

DEADLINE FOR SUBMISSION OF ENTRIES: JULY 12, 2024.
STRICTLY NO PAYMENT, NO ENTRY, NO REFUND POLICY.

THIS APPLIES TO ALL CATEGORIES.

Entries must be compliant to rules and all requirements in order to qualify.

Panel Heads reserve the right to ask for additional support for claims / results presented in the entries as deemed necessary.

All entries, both form and content, will be validated as presented.
No alterations or changes will be allowed after submission.

If an entry is disqualified, the agency shall be formally advised within twenty four (24) hours after the decision, in which case they may submit a replacement entry within two (2) working days.

In lieu of a replacement for a disqualified entry, the agency may opt to appeal the Management Committee’s decision to the Board of Advisors. The decision of the Board of Advisors is final.

Minimum average score to win or be declared category winner is 80%. It is possible to have no winner in a category.

In case there is only one entry for a category, no winner will be declared.
The Agency’s entry fee will be refunded.

The AOY Mancom has the right to invalidate an entry at any point during the competition for all categories in cases of fraud or misrepresentation. If proven, agency/entrant will be DISQUALIFIED from joining the AOY competition for two (2) years which takes effect immediately.

NETWORK AGENCY OF THE YEAR
Early Bird
Regular
Best in Creative
PHP 18,000
PHP 21,000
Best in Management of Business
PHP 18,000
PHP 21,000
Best in Market Performance
PHP 18,000
PHP 21,000
Best in Industry Leadership & Community Service
PHP 18,000
PHP 21,000
INDEPENDENT AGENCY OF THE YEAR
Best in Creative
PHP 18,000
PHP 21,000
Best in Management of Business
PHP 18,000
PHP 21,000
Best in Market Performance
PHP 18,000
PHP 21,000
Best in Industry Leadership & Community Service
PHP 18,000
PHP 21,000
MEDIA AGENCY OF THE YEAR
Best in Media Creative
PHP 18,000
PHP 21,000
Best in Management of Business
PHP 18,000
PHP 21,000
Best in Industry Leadership & Community Service
PHP 18,000
PHP 21,000
DIGITAL AGENCY OF THE YEAR
Digital Excellence in Creativity & Effectiveness
PHP 18,000
PHP 21,000
Digital Excellence in Innovation
PHP 18,000
PHP 21,000
PRODUCTION EXCELLENCE AWARDS
Production Excellence in Film
PHP 18,000
PHP 21,000
Production Excellence in Audio
PHP 18,000
PHP 21,000
Production Excellence in Post
PHP 18,000
PHP 21,000
Production Excellence in Digital & Tech
PHP 18,000
PHP 21,000
BRAND EXPERIENCE EXCELLENCE AWARDS
Best in Creativity & Innovation
PHP 18,000
PHP 21,000
Best in Creativity & Effectiveness
PHP 18,000
PHP 21,000
THE NEXTGEN AWARDS
The NextGen Award: Creative
PHP 13,000
PHP 16,000
The NextGen Award: Account Management
PHP 13,000
PHP 16,000
The NextGen Award: Strategic Planning
PHP 13,000
PHP 16,000
  1. NETWORK AGENCY OF THE YEAR
    With the leverage of a global network’s collective strength and resources, this award is given to the ad agency that has consistently forged excellence in the following areas: Creative, Market Performance, Industry Leadership & Community Service, and Management of Business.

    1. BEST IN CREATIVE
      Creativity forges the quality of advertising work. It ignites engagement and sparks conversations to move consumers to action. This award recognizes an agency’s outstanding body of work based on the quality of ideas and execution across various media and brands.

    2. BEST IN MANAGEMENT OF BUSINESS
      Excellent business management is essential to an agency’s success. This award recognizes the agency that excellently applies creativity, not only in its advertising work but in its overall business management approach. It is about timely creative solutions in managing its people, systems, and services to make its business better and more sustainable.

    3. BEST IN MARKET PERFORMANCE
      This award recognizes the agency that has molded an exceptional marketing and strategic campaigns that greatly impacted the selling success of the product or service being advertised.

    4. BEST IN INDUSTRY LEADERSHIP AND COMMUNITY SERVICE
      For an agency to rise in the industry, it must also blaze the trail for the betterment of advertising. This award recognizes the agency that has contributed significantly to the industry through programs it has participated in to support advertising in the country and through projects it has spearheaded to uplift our community.

  2. INDEPENDENT AGENCY OF THE YEAR
    This award is given to the independent agency that has excelled consistently in the following areas: Creative, Management of Business, Market Performance, and Industry Leadership & Community Service. An independent agency shall be defined as an advertising agency without any multinational network affiliations. It should not be owned by a multinational advertising or media agency network whether in part or in whole, or controlled via a majority stake.

    1. BEST IN CREATIVE
      Creativity forges the quality of advertising work. It ignites engagement and sparks conversations to move consumers to action. This award recognizes an agency’s outstanding body of work based on the quality of ideas and execution across various media and brands.

    2. BEST IN MANAGEMENT OF BUSINESS
      Excellent business management is essential to an agency’s success. This award recognizes the agency that excellently applies creativity, not only in its advertising work but in its overall business management approach. It is about timely creative solutions in managing its people, systems, and services to make its business better and more sustainable.

    3. BEST IN MARKET PERFORMANCE
      This award recognizes the agency that has molded an exceptional marketing and strategic campaigns that greatly impacted the selling success of the product or service being advertised.

    4. BEST IN INDUSTRY LEADERSHIP AND COMMUNITY SERVICE
      For an agency to rise in the industry, it must also blaze the trail for the betterment of advertising. This award recognizes the agency that has contributed significantly to the industry through programs it has participated in to support advertising in the country and through projects it has spearheaded to uplift our community.
  3. MEDIA AGENCY OF THE YEAR
    This award is given to the Media Department or Media Agency who has best used the opportunities presented by the ever-changing media environment, introduced new initiatives to further build the industry, deliver quantifiable impact and results for their Clients. Three (3) category awards will be given – Best in Management of Business, Best in Media Creativity & Effectiveness and Best in Industry Leadership and Community Service.

    1. BEST IN MEDIA CREATIVITY
    2. BEST IN MANAGEMENT OF BUSINESS
    3. BEST IN INDUSTRY LEADERSHIP AND COMMUNITY SERVICE
      This award recognizes the agency that has contributed significantly to the industry through programs it has participated in to support advertising in the country and through projects it has spearheaded to uplift our community.

  4. DIGITAL AGENCY OF THE YEAR
    These awards are given to the Digital Agency or Department who has best used the opportunities presented by the ever-changing consumer environment using digital means to deliver innovative solutions in the areas of Creativity and Effectiveness, as well as Innovation that brought in customer engagement for their clients, as well as quantifiable results directly related to their client’s business objectives.

    1. DIGITAL EXCELLENCE IN CREATIVITY & EFFECTIVENESS
    2. DIGITAL EXCELLENCE IN INNOVATION
  5. PRODUCTION EXCELLENCE AWARDS
    These awards are given to the production houses, groups, studios, and digital content providers, including creative agencies that have forged the best work with high-caliber craftsmanship and the best utilization of talent and resources in production within their respective fields of expertise in Film Production, Audio Production, Post Production, and Digital and Tech Production.

    1. PRODUCTION EXCELLENCE IN FILM
    2. PRODUCTION EXCELLENCE IN AUDIO
    3. PRODUCTION EXCELLENCE IN POST
    4. PRODUCTION EXCELLENCE IN DIGITAL & TECH
  6. BRAND EXPERIENCE EXCELLENCE AWARDS
    These awards are given to the agency that delivered the best interactions between the brand and its consumers through physical or virtual experiences. These should have driven engagement in the areas of creativity and innovation, as well as in effectiveness in achieving brand objectives and business results. Two (2) activation excellence category awards are given: Brand Experience Excellence in Creativity and Innovation, and Brand Experience Excellence in Creativity and Effectiveness.

    1. BEST IN CREATIVITY & INNOVATION
      Recognizes creativity and innovative thinking in activation ideas and executions that drive physical or virtual consumer participation.

    2. BEST IN CREATIVITY & EFFECTIVENESS
      Recognizes excellence in bringing an idea to life through physical or virtual experiences that drive consumer participation and measurable business results.

  7. THE NEXTGEN AWARDS
    These awards recognize talents who have risen to take on greater challenges on their path to leadership. They are individuals who seek to grow themselves, their teams, and their organizations. They are today’s leaders of tomorrow.

    1. THE NEXTGEN AWARD: CREATIVE
    2. THE NEXTGEN AWARD: ACCOUNT MANAGEMENT
    3. THE NEXTGEN AWARD: STRATEGIC PLANNING