TBWA\Santiago Mangada Puno

Winner

A THRIVING INDUSTRY:
TBWA/SMP SHAPING PH ADVERTISING 

TBWA/SMP served the 4As in numerous leadership capacities to fortify the industry. 

The agency mobilized its best talent to spearhead crucial industry events and learning sessions. The landmark year also saw the agency collaborate with global partners and revolutionize talent sourcing, while bannering creative excellence as it led the industry in multiple local and global AOY award wins.

COMMUNITY SERVICE SYNOPSIS 
CREATIVITY FOR HUMANITY:

Leveraging on TBWA/SMP’s purpose-driven philosophy, the agency championed safety, inclusivity, and equality, launching work that safeguarded children from a new form of online sexual abuse, helped the differently-abled live unapologetically through travel, and created a safe space for the LGBTQ+ community, all while giving back by honing future talents.