MullenLowe TREYNA

Winner

It takes a certain level of innovation to design an experience that pushes the boundaries of creativity. When done correctly, they can do wonders for both brands and the communities they serve.

MullenLowe TREYNA first pounced on the opportunity when they launched the Right to Care campaign, which used a simple card to defeat discriminatory legislation. It’s hardly a match at first, but the humble piece of plastic demonstrated what can be done when one is on the right side of humanity.

Even the Quezon City government—a bastion of law— agrees.

The agency followed through with The Gamer Insurance, which broke tradition to establish a foothold in the toughest market for insurance—and turn FWD into the first brand of its kinds in the Asian eSports scene.

Whether in basic human rights or advanced gaming strategies, MullenLowe TREYNA demonstrates innovation
that 4As Philippines stands for.