Audience Intelligence
We move from just mere insights into real audience intelligence not just to drive creativity per se but creativity that sustains both consumer engagement and conversions. Moreso, we pushed for use of media with a purpose.
For Red Horse Beer, we made use of the product itself as a touchpoint. Through its “limited edition can” – Rak-Ra-Can, we used audience signals to Rack awareness on Facebook, harnessed power of Humanity via a Rockstar to drive influence and Breakthrough sales via online-to-instore reward-based performance media solutions marketing among lapsers and existing drinkers.
For Whoscall, we launched purpose-driven initiative; agency partnered with the most trusted mobile caller-ID app to alert users report a spammer/scammer. HULI-SCAM for a SCAM-FREE PILIPINAS, a creative use of the product-platform for social good.