Ogilvy Manila

Ogilvy presents its Best in Creative for the 4As 26th Agency of the Year Awards, showcasing campaigns with one goal: to break the rules in their respective media categories.

More than pushing creativity to the edge, the agency pushed their work out of bounds.

From establishing IKEA stores in establishments around the country, to giving children a chance to run a marathon inside a phone, a distance that also spanned the country.

From changing an institutionalized brand name like “Lady’s Choice” into “Dad’s Choice” to change the role of fathers, to giving the entire internet free rein to create the next KFC films.

From healing gamers’ mental health inside their own video games alongside Mind You’s counselors, to launching a reality show inside a Globe billboard.