Propel Manila

Winner

Propel Manila’s best creative work is like all of the agency’s creative work – about ideas that matter. It leverages creativity for solid Pinoy brands to make a real difference in people’s lives. Targets all have different situations. So, our creativity should offer something unique, in a way that makes an impact in relevant formats and executions.

Like how Datu Puti’s Deliciously Poetic Promo Codes is a digital and online activation that creatively enhances the Pinoyness of consumers through its redeemable SalawiKAINs.

How GCash’s Aguinaldo Collector’s Shirt is an outdoor, direct, and mobile solution that creatively makes Pinoyness more rewarding through its joking but pragmatic solution for cash-avoidant family members.

And how Avida’s Hello From Home is a social and film idea that creatively reassures Pinoys everywhere, by having a partner, a child, and a parent speak to OFWs through the social media messaging formats they use to stay in touch.