SMARTER / BETTER
The world is changing rapidly, propelled by AI. Year 2023 was big in generative AI being made accessible to all users.
Smarts at the push of a button.
But it’s not enough to be smarter. We need to do BETTER because unguided intelligence leads to chaos.
So in 2023, the agency delved into AI – Altruistic Intelligence – or intelligence intended to make things better:
– CreAItivity – a creative conference for young marketers on the pros, cons and ETHICAL implications of generative AI
– Predictive Intelligence – Media Trends, helping the industry make better choices
– Preventive Intelligence with WhosCall campaign promoting scam-free Philippines
– Wellness and Intelligence – campaigns helping individuals make informed decisions about mental and physical health
– Advocacy Intelligence – a campaign encouraging charity for the Concordia Children’s Services
It was a year of building intelligence with a conscience because smarter should be better.